Strategic vision and the tactics. One-page marketing summary

Dr. Dave Chaffey Co-Founder, Smart Insights Lack of integration between strategic vision and the tactics needed to get there is a problem I often find when reviewing marketing strategies. I find myself reading about different aspects of marketing objectives and tactics that just don’t line up with each other – and leave you questioning why. Without a […]

Smart Insights. Agency B2B digital marketing plan example

Digital marketing plan – Thanks to Smart Insights for contribution –  Put your agency at the forefront of clients’ minds and become a thought leader in your market How will this example plan help me and my business? Marketers’ needs are changing at an incredible rate, influenced heavily by technology, data, consumer demands, talent, and […]